Real Protein. Real Power.
Recipe Collections
One Dish Meals
Busy parents need to get meals on the table quickly. No news there. But something that makes it even better is if the quick meal is nutritious, simple and can be made using only one pot, pan or skillet.
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Heart-Healthy Recipes
Enjoying lean beef in a heart-healthy lifestyle is easier than you think with these recipes featuring lean beef, fresh fruit and vegetables, and whole grains. These Beef. It’s What’s For Dinner. recipes are all certified by the American Heart Association®.
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Well-Balanced Meals
Recipes that tastefully combine a variety of food groups to achieve the perfect balance of taste, nutrition and simplicity with your favorite beef cuts.
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Beefy Breakfasts
There’s something comforting and satisfying about a hot breakfast! Not to mention, eating a protein-rich breakfast keeps you feeling full, longer, which may result in less snacking throughout the day.
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From our Culinary Center
The Beef. It’s What’s For Dinner.® culinary center is your go-to destination for all things beef. Our in-house chefs and culinary team create original recipes that showcase beef and make it approachable and delicious. Give one a try—you’ll love what’s cooking!
Creators in the Kitchen
Get inspired by our culinary partners. Discover recipes, tips, techniques and ways to add incredible flavor to beef dishes. Try their recipes tonight!
Brooke Williamson
@chefbrookew
Award-winning chef, restauranteur, cooking competition champ, Brooke reimagines everyday meals with fresh produce and bold, vibrant flavors.
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Tim Hollingsworth
@cheftimhollingsworth
Acclaimed chef, founder and culinary creator, Tim is known for cooking rooted in French technique, but approachable for the everyday home cook.
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Erica Roby
@bluesmokeblaire
One of the country’s leading female pitmasters, ‘Master of Cue’ and sommelier, Erica’s creole roots allow her to infuse global flavors into American cuisine.
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Become a Beef Expert
Elevate your confidence in handling, cooking and selecting beef at the grocery store with our expert tips on package labels, beef grades and processes, like dry aging and marinading.
Choose the perfect cut for your recipe
From lean dinners to holiday roasts, our cut collections help you choose the perfect cut every time.
Best cuts for oven roasting
Oven roasting is one of the simplest ways to prepare beef- just season and let the oven do the rest.
Best cuts for slow cooking
Expand your slow-cooking repertoire with these proven beef cuts.
Classic and trending cuts
Whether it’s an all-time favorite or a new, trending cut, beef’s greatest hits are part of this collection.
Best cuts for marinating
Marry one of these cuts to the right marinade for a satisfying and oh-so-succulent meal.
Keep Exploring
Cooking with beef
Step-by-step instructions on how to prepare and cook beef like a pro, so you can master those new skills by dinnertime.
Beef nutrition
Learn how beef provides the nutrition you need and the balance you crave. Incorporate beef’s nutrients as part of a balanced plate to stay energized throughout the day.
Raising beef
Understand how we raise the bar on raising beef and discover the shared commitment to cattle care for generations to come.
Food professionals
Stay up to date on the latest trends, industry news, consumer insights and menu inspiration to learn how beef makes every menu better.
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