Beef. It’s What’s For Dinner. Partners with  FOX’s MASTERCHEF JUNIOR

The stakes are high, as talented young chefs bring out their aprons and return to the kitchen on the hit culinary competition series MASTERCHEF JUNIOR airing Thursdays (8:00-9:00 PM ET/PT) on FOX. This week, the seven remaining junior chefs test their culinary knowledge of different cuts of steak. In the first challenge of the night the young chefs will have just 45 minutes to create an egg dish. The challenge winner earns immunity and decides the order in which the other contestants will choose a cut of steak in an Operation-style game. The winner of the steak challenge will get his or her recipe published on BeefItsWhatsForDinner.com and win a trip to a cattle farm.

Click here for a preview: Gordon Ramsay Is Beefing Up The Competition | Season 8 Ep. 10 | MASTERCHEF JUNIOR - YouTube

The episode is in partnership with the Beef Checkoff-funded Beef. It’s What’s For Dinner. brand and Endemol Shine North America, producers of MASTERCHEF JUNIOR.

“It’s so exciting to have Beef. It’s What’s For Dinner. back on network television,” said Sarah Reece, Senior Executive Director, Brand Marketing, NCBA. “It’s amazing to see kids create these fantastic dishes that inspire people to cook and enjoy beef.”

In 2019, Beef. It’s What’s For Dinner. and MASTERCHEF partnered for a Backyard BBQ challenge. Season 10 contestant Sarah Faherty’s winning recipe, featuring a Tomahawk Steak, can be found on BeefItsWhatsForDinner.com. 

“We are thrilled to once again partner with Beef. It’s What’s For Dinner. for another Mystery Box challenge in this week’s episode of MASTERCHEF JUNIOR,” said Tamaya Petteway, Senior Vice President, Brand Integrations, Partnerships & Digital, Endemol Shine North America. “Through this expanded partnership, beginning from MASTERCHEF Season 10 to now, MASTERCHEF JUNIOR Season Eight, we were able to not only creatively integrate Beef. It’s What’s For Dinner. in the episode, but offer something new to the winner and their family, an incredible prize package with a trip to a working cattle farm to experience the ‘pasture to place’ process, see firsthand how cattle are cared for, learn about the beef production process and more. How exciting for our winner and the MASTERCHEF JUNIOR  brand!”

Judges and mentors in Season Eight include world renowned chef Gordon Ramsay, acclaimed chef Aarón Sánchez and wellness advocate, author and new judge Daphne Oz. The three culinary heavyweights will determine which pint-sized home cook will be named America’s next MASTERCHEF JUNIOR, taking home a trophy and $100,000 in prize money.

The episode of MASTERCHEF JUNIOR, featuring Beef. It’s What’s For Dinner., airs Thursday, May 19 (8:00-9:00 PM ET/PT) on FOX.

About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

About NCBA, a Contractor to the Beef Checkoff
The National Cattlemen’s Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff Program is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.

About Endemol Shine North America
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. 

A division of Banijay, the world’s largest international content producer and distributor, subsidiary production companies in the U.S. include Authentic Entertainment, Truly Original, 51 Minds Entertainment, Bunim/Murray Productions, and Stephen David Entertainment. Its Endemol Shine Latino division oversees all original Spanish and Portuguese-language operations across Latin America, including Endemol Shine Brasil, Mexico City-based Endemol Shine Boomdog and Banijay Mexico and U.S. Hispanic. 

Endemol Shine North America is behind such hit series as “Big Brother” (CBS), “MasterChef” (FOX), “MasterChef Junior” (FOX), “Wipeout” (TBS), “LEGO Masters” (FOX), "The Courtship" (USA/Peacock), "Foodtastic" (Disney+), "Married to Real Estate" (HGTV), “The Real Housewives of Atlanta” (Bravo), “The Real Housewives of Potomac” (Bravo), “Below Deck” (Bravo), “Below Deck Mediterranean” (Bravo), “Below Deck Sailing Yacht” (Bravo), "Below Deck Down Under" (Peacock), “Swamp People” (History), “The Challenge” (MTV, Paramount+, CBS) and the upcoming launches of "The Surreal Life" (VH1), "The Real Housewives of Dubai" (Bravo) and “Ripley” (Showtime).